communications project and need the explanation and answer to help me learn.
Objective: To use the steps of the R.A.C.E. formula to investigate and evaluate a real-world public relations crisis.
For your final project, you will complete a research paper in five stages, each of which will reflect your use of R.A.C.E. to analyze a PR crisis. ou will investigate a case study from the recommended list below and use it to explore each of the steps of the four-step public relations process. It must be a minimum eight- to 10-page, carefully researched and written paper (double-spaced) that is based on the scenario you chose from the list below.
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INSTRUCTIONS
Research Paper #2 – Parts 1A &1B of the Final Project (50 points) ~ Due Tuesday, Week 3
Objective: To use the steps of the R.A.C.E. formula to investigate and evaluate a real-world public relations crisis.
For your final project, you will complete a research paper in five stages, each of which will reflect your use of R.A.C.E. to analyze a PR crisis. You will submit the first Parts 1A and 1B in Week 3.
This project is unique in that it is staged to follow what you are learning in the class and to give you an opportunity to receive feedback as you are drafting the various sections of what will become your final paper for this class.
Each part’s analysis will be due and graded separately, as a draft might be. These will be due at the ends of weeks 3, 4, 5, and 6. You will be mentored by your instructor on each section of your project along the way. Ask questions as you go along!
At the end of week 7, you will turn in the revised, completed, cohesive 8-10-page paper PLUS a bibliography. You will investigate a case study from the recommended list below and use it to explore each of the steps of the four-step public relations process. Each of the parts of the paper that you turn in at the ends of weeks 3, 4, 5, and 6 will be graded and together worth 20 percent of your final grade. The revised assignment will be worth 15 percent of your final course grade, making all stages of this project worth a total of 35 percent of your course grade.
You will use material from our course readings and relevant outside research materials to assemble your paper. It must be a minimum eight- to 10-page, carefully researched and written paper (double-spaced) that is based on the scenario you chose from the list below. Follow the instructions for each step carefully; be sure to answer all questions; do not miss deadlines.
Two parts of this final project are due in Week 3: Parts 1A and 1B.
Part 1A.
Select a well-known, real-life public relations crisis from the list below to use as the focus of the research you will do for your final project in this class.*
*If you’d like to pursue a PR case that is not on this list of approved scenarios, and you can present a persuasive argument on why it is of more interest to you or more connected to your work life, email your instructor a business memo that describes it and why you want to use it for your final project. Stipulation:
No celebrity or political cases will be accepted. Avoid current situations for which there will not yet be enough expert analysis to research and quote. Be sure it is a real-life public relations situation and authoritative and credible research materials exist on how it was handled from a public relations standpoint, not just how the news media covered the situation as mainstreamTOPIc:
Chipotle – Since 2008, the Chipotle restaurant chain has had a number of cases involving food poisoning that made many of their customers ill. For example, in July 2017 norovirus cases were linked to a Chipotle out in Sterling, Va. Trace Chipotle’s history of food poisoning cases up until now, and examine how the restaurant chain addressed the problem through corporate communication.. Write your thesis or problem/opportunity statement. FOCUS on Step One of the four-step process you are learning in this class. Step One is “defining the problem.” This shouldn’t be a lead, as in a well-written news story. This should be a succinct paragraph or two.
Part 1B. Using the UMGC library and its and other various databases, look for news and interviews with people who were involved with the crisis and other credible and authoritative sources, compile a file of background information about your selected public relations scenario at the time of the crisis. Present your research to your instructor as an ANNOTATED bibliography. Include at least 5 sources.Your research must reflect sources beyond the assigned readings for this class. Those readings are good sources and will likely earn you a passing grade if that’s all you use; for a better grade, you must do more research. Write and edit carefully; excellent style, grammar, and mechanics are absolutely essential to the PR practitioner. Consult the library’s digital copy of the official Associated Press Stylebook for guidance. APA.
Requirements: 4 pages